Great summary on changing behaviour using informal networks to positively “infect” our organisations

Thanks Dr Leandro Herrero! This is great stuff. It reaffirms my own beliefs and pursuit of behavioural change as the key to organisational transformation and success – as long as you don’t try to boil the ocean…  My former mentor/colleague Jon Katzenbach had another great summary which I have amended to reflect my latest thinking:

“focus on changing the few critical behaviours which matter most in key populations to generate momentum for change. Build positive role models and peer pressure that attracts people to becoming part of the new world (and its associated behaviours)”

Please watch this video on Dr Leandro Herrero’s view on Viral Change. It really is a great summary…