Getting People to Engage in Specific Behaviours

During client interviews it was pleasing hear the following statement from a Commercial Director…


“If you want anyone to engage in a behaviour related to your values, give him/her a reason to do so”


When we think about the brain’s ‘context’ for selecting behavioural responses (fear/reward), leaders can assist behavioural change by setting clear visions, inspiring others, and/or articulating the burning platform for change. They should incorporate both rational and emotional arguments to generate compelling reasons for change across the organisation, with teams and individuals.

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