During client interviews it was pleasing hear the following statement from a Commercial Director…

“If you want anyone to engage in a behaviour related to your values, give him/her a reason to do so”

When we think about the brain’s ‘context’ for selecting behavioural responses (fear/reward), leaders can assist behavioural change by setting clear visions, inspiring others, and/or articulating the burning platform for change. They should incorporate both rational and emotional arguments to generate compelling reasons for change across the organisation, with teams and individuals.